UCSF: The Campaign

At Propeller Group, I helped to develop a comprehensive communications system that included a campaign name, identity system, logos, standards manual, case statement design, digital design, fundraising messaging, and copywriting. Propeller led the production of multimedia, brochures, one-sheets, invitations, website, and event planning. As a team, we also wrote, produced, and directed a collection of campaign films for the launch event.

The Campaign helped UCSF reach their $5 billion fundraising goal—the largest campaign in the institution's history.