GGE for Cole Haan

As a Senior Brand Designer at Cole Haan, I was responsible for the 2023 Grand Giving Event branding and execution. Cole Haan’s Grand Giving Event, or GGE, is the company’s biggest sale of the year, spanning ten days during the Thanksgiving season. I branded the event and executed over 230 individual jobs across all print and digital channels, including in-store signage, site takeover, paid media ads (video and static), social media, and email. The sale massively over performed, surpassing every daily goal by at least 120%.