IAAM

The International African American Museum (opening 2022) is about a journey that began centuries ago in Africa, and still continues. It is about the journey of millions of Africans, captured and forced across the Atlantic in the grueling and inhumane Middle Passage, who arrived at Gadsden’s Wharf in Charleston, South Carolina and other ports in the Atlantic World. Their labor, resistance and ingenuity and that of their descendants shaped every aspect of our world.

I had the honor of branding the museum at Doyle Partners. The mark, with its implied double-A chevron, suggests progression and moving forward together.